Trump Pollster Says Kamala Harris Provided Most Effective Ad Material

President-elect Donald Trump’s lead pollster, Tony Fabrizio, revealed in a recent interview that Vice President Kamala Harris had inadvertently handed the Trump campaign some of its most effective advertising material. In fact, Harris’ own words were so impactful that the campaign had more than they could use.

Speaking with Politico, Fabrizio and senior advisor Chris LaCivita explained how Harris’ inability to resonate with voters became a key advantage for Trump’s team, particularly in the crucial closing weeks of the campaign.

Fabrizio explained that the ads with the greatest impact featured Harris’ own statements. “Usually any ad where she was talking was effective. Using her words. And there were a ton. In fact, there was so much, we couldn’t use all of it,” he said.

The Trump team capitalized on Harris’ frequent gaffes and her perceived lack of a coherent message. According to Fabrizio, Harris’ initial popularity spike as the Democratic nominee quickly faded. “The wave hit its high-water mark and then it just receded back. She was never able to close the sale,” he said.

LaCivita highlighted what he saw as critical miscalculations by Harris’ team, particularly when it came to engaging voters. They underestimated the number of persuadable voters those open to switching their support focusing instead on turning out low-propensity voters who rarely cast ballots.

“The Harris campaign was convinced persuadables were around 4 to 6 percent,” LaCivita noted. “We knew it was probably closer to 10 to 12 percent.”

The Trump campaign built its strategy around issues that resonated with persuadable voters early in the race, using polling and modeling to guide their decisions. This data-driven approach allowed them to craft a targeted and effective message, leaving Harris’ campaign scrambling to keep up.

Fabrizio also pointed out that in the final week of the race, Harris’ team spread itself thin, running 162 different digital and TV ad variations compared to Trump’s focused 50. The scattered messaging underscored the lack of cohesion in her campaign, which ultimately failed to overcome her unfavorable public perception.

Harris’ inability to connect with persuadable voters and her frequent missteps provided Trump’s team with the ammunition they needed to turn the tide. The election’s outcome underscores the importance of a clear, targeted message something Harris’ campaign failed to deliver.

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