Trump Jr Takes Gun Retailer Public In Battle Against Woke Finance

Donald Trump Jr. made a bold move on Wall Street this week, taking the online gun retailer GrabAGun public on the New York Stock Exchange in what he calls a pushback against the “woke” corporate culture that has targeted firearm companies for years.

Together with his business partner, Omeed Malik, Trump Jr. celebrated the launch as a statement of support for both the Second Amendment and free-market capitalism. “To come back as a former New Yorker, a political refugee to the free state of Florida, and take a gun company public is a great vindication of so much of what we believe in,” Trump Jr. said in an interview with FOX Business. “This is about ensuring that great American companies get the same shot as others that are politically correct.”

GrabAGun, based in Palm Beach, Florida, sells firearms, ammunition, and accessories through its online platform. The company went public through a merger with Colombier Acquisition Corp., a special purpose acquisition company (SPAC), netting over $119 million to fuel its expansion.

For Trump Jr. and Malik, the IPO is about more than financial growth. “There is no First Amendment without the Second Amendment,” Malik said. “Gun companies have been de-banked, silenced, and treated as pariahs in the financial sector. We wanted to change that narrative and bring them into the mainstream.”

• More than 40% of first-time gun buyers in the last three years have been women, showing that firearm ownership is expanding beyond traditional demographics.

• Nearly 22 million background checks for firearm sales were conducted in 2021 alone, reflecting Americans’ growing concern for personal safety amid rising crime rates.

• Homicide rates in major U.S. cities rose by over 30% between 2019 and 2021, a statistic Trump Jr. points to as proof that citizens need the means to defend themselves.

For years, gun companies have faced de-platforming by financial institutions and tech companies that bow to leftist pressure. ESG (Environmental, Social, and Governance) and DEI (Diversity, Equity, Inclusion) initiatives have made it difficult for many firearm-related businesses to access basic banking services. Trump Jr. believes this IPO signals a cultural change.

“This is the culmination of what we’ve been fighting for over the last five years,” he said. “When the financial world was dominated by DEI and ESG, we were told this would fail. We were told every obstacle would be thrown our way. But we proved them wrong.”

Trump Jr. and Malik also see GrabAGun as a way to make firearm ownership more accessible and user-friendly, particularly for first-time buyers who may feel intimidated by traditional gun shops.

“They’re buying the way they buy everything else,” Trump Jr. explained. “This online model creates an easier entry point for women and new gun owners who may feel patronized or overwhelmed in traditional gun store settings.”

He also linked the rise in gun ownership to the surge in crime and civil unrest under Democratic leadership. “The riots, the lawlessness, the failure of Democrats to keep our streets safe that has been the greatest marketing campaign for the Second Amendment,” Trump Jr. said.

The IPO came just as New York City politics were shaken by the Democratic primary victory of socialist candidate Zohran Mamdani, which Trump Jr. called “the nail in the coffin” for a city already plagued by crime and mismanagement.

“People are realizing they have to protect themselves because the government won’t,” Trump Jr. said. “This is about freedom, and we’re not backing down.”

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