Trump Administration Cuts Red Tape To Boost Domestic Orange Juice Production

The Trump administration is taking on outdated regulations that have long hampered U.S. orange juice production, announcing changes that will allow millions more American-grown oranges to be used and drastically cut reliance on imports.

In a joint initiative, Agriculture Secretary Rollins and FDA Commissioner Dr. Marty Makary unveiled an update to the “standard of identity” (SOI) for orange juice. The move will free up domestic citrus supply, especially from Florida, while reducing dependence on foreign producers like Brazil which currently supplies nearly two-thirds of the orange juice consumed in the U.S.

“Nearly 2/3 of your breakfast orange juice in the U.S. is imported from foreign countries,” Rollins said in a post on X. “That ends NOW we are bringing back domestic production of OJ stronger than ever before!”

Makary explained that small, natural declines in Florida oranges’ sugar content have made them ineligible for OJ production under decades-old rules. “Millions of Florida oranges cannot be used for orange juice,” he said. “For years, we’ve been wasting beautiful American oranges simply due to an outdated regulation, while relying on a high volume of imports. Under President Trump’s America First Administration, we’re cutting red tape, helping American farmers, and using common sense to reform a broken system.”

The changes align with Trump’s broader push to put American agriculture first. Rollins said the president personally tasked her with “unleashing American citrus farmers” and restoring domestic dominance in the orange juice market.

“This is the beginning of America’s return to domestic orange dominance,” Rollins declared.

The initiative is part of Rollins’ broader “Make America Healthy Again” agenda in coordination with Health and Human Services Secretary Robert F. Kennedy Jr. Alongside boosting production, Rollins has approved waivers in 12 states to restrict Supplemental Nutrition Assistance Program (SNAP) purchases, barring sugary drinks and candy in favor of healthier options.

Supporters see the orange juice policy shift as a win for farmers, consumers, and food independence cutting imports, creating jobs, and keeping more of America’s breakfast staple truly American.

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