Kamala Harris Rebrands as Youth Organizer After 2024 Collapse

Kamala Harris is trying to pull off the political equivalent of a rebrand after bankruptcy.

On Wednesday, the former vice president launched “Headquarters”, a digital youth-mobilization initiative aimed at reclaiming the Gen Z and Millennial voters who abandoned her ticket in the 2024 landslide loss to President Donald Trump.

In partnership with People for the American Way, the new organization will try to spin Harris’s failed presidency-in-waiting into a “pro-democracy” movement. The launch taps into her old social media infrastructure, including 5 million TikTok followers, now retooled for activist recruitment ahead of the 2026 midterms.

But here’s the problem: young voters didn’t forget.

According to Tufts University’s CIRCLE:

• Youth turnout (ages 18–29) dropped from 50% in 2020 to just 42% in 2024.

• Harris’s margin among youth voters cratered from Biden’s 25-point lead in 2020 to just 4 points in 2024.

• And the reason is obvious: the economy.

Under the Biden-Harris administration, costs for young Americans exploded:

• Rent: +22%

• Groceries: +21.6%

• Gasoline: +50.5%

• Average Weekly Earnings: down 3.9%

And Harris owns it. She cast the tie-breaking Senate vote on the $1.9 trillion American Rescue Plan, the stimulus that even liberal economists like Larry Summers and Olivier Blanchard warned would ignite historic inflation. They were right. She ignored them.

Harris also backed radical economic experiments like:

• The Green New Deal

• Price controls

• Corporate tax hikes

• Aggressive environmental regulations

Policies that promised utopia but delivered shrinking paychecks, rolling shortages, and soaring anxiety.

Now she wants the same online generation burned by her policies to rally behind her digital comeback. But “Headquarters” is more than a youth project. It’s a soft launch for Kamala 2.0.

Rumors swirl that she’s eyeing the 2026 California gubernatorial race, where she’d face a crowded Democrat field Xavier Becerra, Katie Porter, Eric Swalwell, Tom Steyer, and Antonio Villaraigosa are all jockeying for position.

But before she runs, she has to rewrite her story and fast. “We are not going anywhere,” she declared recently, trying to flip her defeat into defiance.

Critics say the relaunch is nothing more than damage control for a political brand that cratered with real voters especially young ones. And while she might generate likes and shares online, that won’t erase the real-world pain her policies caused.

The 2026 midterms will be the test. Can Kamala turn a TikTok feed into a second political life or will Gen Z voters remind her exactly why she lost?

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