In a recent move to embrace the Dylan Mulvaney trend, Maybelline has made him the face of their advertising campaign, stirring up controversy and backlash similar to what Bud Light faced not long ago.
Mulvaney’s Bud Light advertisement sparked a massive boycott, resulting in millions of dollars in lost revenue and the executive responsible for the ad being placed on leave. Now, according to CBS News, cosmetics giant Maybelline has also partnered with Mulvaney, showcasing him in a video applying the brand’s products and “getting glam.”
As expected, this has led to a significant backlash against the company, with people calling for a boycott of Maybelline products. Over the past few days, #boycottmaybelline has been trending on Twitter in response to the ad featuring Mulvaney.
Twitter users have drawn parallels between the Bud Light and Maybelline backlashes, suggesting that women should boycott Maybelline just as men have been boycotting Bud Light. Both companies have historically catered to different demographics – Bud Light with its rugged masculinity and Maybelline with its female-targeted cosmetics – yet now find themselves partnering with a man who impersonates a woman, turning womanhood into a crass caricature.
The Bud Light incident demonstrated that conservatives are willing to take a stand against companies that push ideologies too far. Now, it’s time to reinforce that message through a boycott of Maybelline. Woke corporations need to understand that people are fed up with having woke agendas forced upon them, particularly when it comes to women being erased and mocked by men pretending to be women.
This time, the backlash seems different, as if Mulvaney’s partnerships were the final straw for many. Corporations must recognize that this resistance is not fading away and should be prepared to face the consequences of their misguided campaigns.
